Media and collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you? 
Who we are, think we are, and want to be seen to be differ and are largely impacted by the media  around us.

I think, therefore I am: 

Class, religion and gender served as predetermined roles which decided out our lives.

From citizen to consumer
Bernays proposed ideas of  originating the notions for the consumer boom 

The rise of the individual:
At the end of the 20th century pride towards people for being themselves; empowerment through individualism. 

Branding and lifestyle
Image of consumers formed through 'style over substance'.

Who will we be? 
Self-identity is malleable with the internet developments 

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity

-Kinder - its chocolate It reflect my identity because its nice
-Nike- nike as it provides good quality and good comfort.

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I agree that modern media is all about style as people are more likely to purchase  branded items. People are more into the style and what makes them more 'attractive', they are more likely to go for style over substance.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Media saturation for Baudrillard refers to: we live in a world, which is 'media saturated', a world in which we are bombarded by media and advertising messages through multi-channel TV, globalised electronic and cable networks, a profusion of radio stations, newspapers and street billboards. 

Baudrillard argues that the concerns of this are thoughtful. The 'codes' generated by the agencies of meaning become our rules for organising our lives. So influential are these codes that according to Baudrillard that we lose the ability to distinguish between reality (for example, the real practical values of a commodity) and its image.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think my presence on social media is a reflection of who I am due to the pictures I like on social media and the pictures I post online, 

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I disagree with the fact that companies should be able to sell products based on social media and online search terms as its repetitive.