Globalisation

1) Has the news influenced by American cultural imperialism? What examples can you think of?

The concept of familiarity is what explains that our news has been influenced by American cultural imperialism. Our news usually post about American news due to America being a popular country therefore raising the standards of our news. Also how our news largely depends on the entertainment side of American news as well as their political side. This is because our news always focuses on celebrities and gossips as well as their political movement which involves headlines on Barack Obama. This shows why we constantly hear about America in our news.

2) Has the increased globalisation of news improved the audience experience? How? Why?

The increase in globalisation of the news benefits the audience as audiences can now gain more experience and information than before. Immediacy is also another reason that has benefited audiences as we are able to hear information quicker. Also we are alerted as soon as possible in terms of incidents that go on around the world which helps us to keep safe and sound. However it could be argued that we are being dumbed down (mcluen). 

3) Has globalisation benefited or damaged major news institutions? How? Why?

Globalisation benefits the main providers such as Vivendi, as they are being known around the world due to the work and the type of news they publish. However it could be letting down the smaller productions down due to the popularity of the other productions.