1) Why are respected news brands good news for Twitter?
The news brands are good for Twitter as it helps to keep the people in the hierarchy position informed and opinionated, which helps to increase the audiences and the influences on news. Twitter and news have a link where Twitter uploads all the latest news headlines. Also news users follow Twitter which make it more significant and reasonable to why news should be on Twitter as Twitter is a high leading social network sight.
2) Why in turn is Twitter good for respected news brands?
The relationship between Twitter and news brands balanced; it is said that Twitter helps news brands to allow them to continue to resonate with audiences. Overall, many people such as Twitter users follow newspaper pages to stay updated by social media regularly.
3) The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
News brands and Twitter have. Strong bond as they both help their audiences and give them their pleasures at the same time, for example the idea of immediacy can be emphasised as Twitter news profiles would update news more regularly and faster. More than one in 10 of the news brand followers on Twitter claim they were first introduced to it by their newspaper brand – that amounts to hundreds of thousands of Twitter users.
Also the idea of reposting or re tweeting the stories give other audiences more chance to be aware of it, for example if an opinion leader re tweeted the tweet there would be much more audiences to have read the tweet and share it.
I agree with how the new and old media work together to make the experience for consumers better. They are both gaining consumers and getting more popular
4) On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
* Tom Newton Dunn @tnewtondunn • Feb 12 "Biggest cheer at the Emirates tonight by #AFC? To an announcement for the MUFC away fans that no more trains leaving Euston"
* Grace Dent @gracedent • Nov 6 "I reveal the shocking truth behind Jennifer Aniston’s new hair http://ind.pn/HJXtV9"
5) Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
I believe that gossip and banter makes the news stands out more as they are getting more consumers due to the news the journalists provide therefore making them look more powerful as they have gained the gossip or banter from the celebrity.
However, it could harm the reputation of the journalists, as if the gossip is negative it could have an effect where the fans of the particular celebrity could get offended and therefore create hate between each other which therefore makes it viral and more individuals start disliking the journalist.
6) What does the report say about trust in Twitter and journalists (look at pages 34-39)?
The report shows that in the large part, the relationship between Twitter and news brands and how it impacts on the relationships both have with their readers and users - is founded on trust.
“It is important that news on Twitter is verified by a respected brand”. Most twitter and news brand users say that it is important that news on Twitter is verified by a respected brand as this helps build trust in the content.
7) Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
I believe that the developments have had a positive impact on traditional newspapers as there are now more consumers reading the newspaper. Also the immediacy and accessibility of Twitter brings valuable readers to newspaper brands that they would not normally read in print or directly on-line. Even though people are not reading newspapers as much, news is still being provided to the audience through this virtuous circle.
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